

Wa (Harmony): We need to show respect to our colleagues, our suppliers, our clients and our stakeholders. We show respect to earn respect.
Makoto (Sincerity): We should act with integrity in all we say and do, … we maintain fairness in all our dealings; our reputation is founded on how we go about our business.
Kaitakusha – Seishin (Pioneering Spirit): We lead with ambition, seeking new challenges; we are not afraid to be flexible and adapt to the changing needs of our business.